The Evolution of NY Foodgasm's Logo

This takes a lot of courage of me: to post the very beginning phase until the end. I am almost embarrassed of the first couple. EEK! What a difference. Ohhhh did I mention this was in the works for like 3 months. Why is that---I am my worst client!

Branding my NY Foodgasm Blog

Totally psyched that I finally came up with a good direction for the branding of my food blog NY FOODGASM. It is a big relief! But I am hoping people can tell what I am trying to communicate. What do you see in this logo?

It's intention is to communicate food and sex in a fun way. To do this I created a logo that looks like a neon XXX peep show sign to visualize both sex and NY. I also used a font the reminded me of license plates and signs in NY.

Not final quite yet, now I need to complete a layout for this bad boy! Stay tuned!

Also---let me know what you think! I would love any comments at all!